This is the time when I take over the Festival’s identity as an art director. It was our first attempt to tackle a serious problem, spotted both by the organizers and us: the existing identity was very conservative and did not fit the ideology of the festival. Although it fitted the theme of Classical music, it failed to attract newer audiences and make a standing impression on the public’s eyes.
The festival's brochure contains the schedule of all music events along with photos of the musicians. It follows a strict format as the amount of information is larger than the space allows it. Being careful about printing costs (book pages) we had to take advantage of all the available space of each page.