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The Competitor

This person is the life of the party. They will attend every meetup and will be the first to organize everything from a simple night out to a house party with dozens of guests. They want a way to organize their many meetups as they often lose track.

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The Lone Wolf

This type of person doesn’t go out that much, has a small friend group but makes every moment count. They value small gatherings and making memories. They need a place to inform their friends of their rare meetups and make sure they don’t forget.

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The Couch Potato

It doesn’t matter if you call them, text them, show up at their house, they will always have an excuse to why they don’t answer. Their friends need a way to hang out with them, this type of person can get very funny and open once surrounded by people!

In-app Requests

Social-media-like befriending tactics that works successfully when the user wasnts to expand their social circle inside the app by a large factor. useful when adding people in general but ineffective for selective adds of a closer circle and highly unsafe.

Link invites

Link based adding friends works well as users can share a link through messages or by scanning a QR. Much private and controllable method but still lacks impersonation safety.

Contacts only

Adding friends through contacts is inspired by messaging apps like Viber and WhatsApp and only allows user to discover their contacts inside the app. This ensures a user finds only the people they also interact in real life while adding the safety of a phone number which makes defrauding extremely difficult.

Reward

Users gain Activity Points by completing tasks is a strong dopamine releasing action.

Competition

A competition system invites to user to continute taking actions in order to gain points and climb the ranks.

Monetization

Through the Activity Points system, the users can exchange their points for rewards. Sponsors can add their own platform rewards.

Character

The character of the promotion of an application is influenced both by the target audience and the design choices of its identity. In Together, as the target is a young audience, the use of humor and directness is chosen in order to express a freer spirit which also follows the brand identity of the product. The content of the promotional applications initially describes in a few words a problem which, depending on the medium, may be accompanied by a complementary image. The solution is then proposed through a function of the application and finally the viewer is invited to install the application, as the final purpose of the promotion. In general, the advertising of the app is largely aimed at raising the emotional awareness of the viewers, a successful practice often used in the world of promotion.

Typography

The rules of typography change in relation to the digital application as the promotional media are governed by different operational rules and have a different end goal. In promotion, the information hierarchy wishes to communicate a problem and then propose a solution in that order while intensifying the user's attention so that the promotional medium is both perceived and understood.

Color

In promotional applications, colour has a strong role in terms of aesthetics and attractiveness. attractiveness. As in the digital application, the combination of dark tones with yellow gives a intensity through contrast and attracts the viewer's eye. Finally, the colour palette remains simple since it is complemented by the image element creating a complete aesthetic and colourful environment

The choice of promotion is related to the nature of the digital applications and the audience to which they are targeted audience. For this reason, specific choices have been made, such as the bus stop or the metro, places where young people are more likely to be moving around and other media such as magazine advertisements are not used. The use of other media such as magazine advertisements has not been used as young people are not familiar with these media. In addition, the character and content of the advertisements was adapted to each medium in order to the maximum readability and clarity of the information. Thus, in the subway advertisements, no space is allocated to the The advertisements in the metro ads did not use images, but only icons and a photo of a mobile phone in order to make it immediately accessible to the public. that the advertised product is a digital application. Images tend to create visual noise and to such an extent as in the case of the metro it was considered that it would be difficult to read of the other information in the advertisement

Another approach was taken by online advertising. As the time a user spends looking at advertisements is minimal, the advertised product should be so clear that it can be recognized at first glance in a fraction of a second. Thus, in this case too, the use of images was not used, but rather the direct presentation of the application screens was preferred.

The use of humour

Humour is an integral part of Together’s advertising campaign and it is heavily based on its targeted age group. It is a fresh approach that really captivates the freedom and youthfulness that comes with the street language spoken by the young people and works as an effective means of getting closer to their needs and way of living.

In the billboard example, the sign writes:” ‘I’ll be here in 5 minutes’ - None ever even believed it“, which is a very common phrase when organizing a meetup. Using an annoying situation that happens very often as a problem, implies that the advertized product, in this case the app, can help deal with it or reverse it. Consequently, by utilizing a common oral everyday phrase, Together is able to communicate its purpose, without writing exactly how it helps, inviting the ad spectator to dive more into the product.